Covid-19 is going to change how we do business here in Seattle and everywhere. We need to understand how we can continue our daily work productivity and communications if and when social distancing is long term.
Fortunately, with technology, we can do this and still stay engaged with our clients/customers and stay productive. Its time to consider using Conversational Marketing, what this means in practical terms is using Live Chatting, coupled with a Chatbot. Until recently, this was very difficult to achieve now with a reasonably inexpensive service from HubSpot, you can institute live chat combined with a personally designed Chatbot to create better lead conversion directly with your website, and it will integrate with most pre-existing website technologies.
Here’s a great article from HubSpot about Chatbots.
But that doesn’t mean we can’t screw it up.
Marketers, we have a terrible habit: We grab hold of glimmering, new communication channels and scorch them to the ground. It begins with a sense of panic. Our audience is ever-dwindling and competition ever-rising — yet, we still have to meet our monthly goals. So, we create more content, send more messages, cross our fingers …
