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How to measure the success of your content marketing campaign

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 Great article on which KPI's to measure for success. Important KPIs for Content Marketing - business.com https://www.business.com/articles/important-kpis-content-marketing/
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Webinar: Brand Building and Social Communication in a Time of Crisis

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What You'll LearnHow to adjust with your social strategy and tactics in the coming months.​Practical tips for running social ads and dealing with hostile customers.​New ways to prove value to leadership during these challenging economic times.​ Brand Building and Social Communication in a Time of Crisis Enhance your social media management with Hoo...
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Great Advice on Digital Marketing Post Covid-19

Digital Marketing Covid
Here are 7 tips for post Covid-19. Crucial digital marketing tips for a post-pandemic business environment : News | The CEO Magazine https://news.theceomagazine.com/business/marketing/digital-marketing-advice/
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How to use photography on your website

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 Some practical information on photo usage on your website.   5 tips to use photography to enhance your website’s user experience | AZ Big Media AZ Big Media 5 tips to use photography to enhance your website’s user experience | AZ Big Media https://azbigmedia.com/business/5-tips-to-use-photography-to-enhance-your-websites-user-experience/
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Understanding Marketing and Sales Funnels

Marketing and Sales funnel
​Great article to help you understand marketing and sales funnels. How a Marketing and Sales Funnel Works to Attract and Convert More Customers - Business 2 Community https://www.business2community.com/sales-management/how-a-marketing-and-sales-funnel-works-to-attract-and-convert-more-customers-02313179
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Google Video Series on Digital Marketing

Digital Marketing
A new video series about how to maximize your digital marketing. Google is Launching a New Video Series to Help Businesses Maximize Their Digital Marketing Opportunities | Social Media Today Social Media Today https://www.socialmediatoday.com/news/google-is-launching-a-new-video-series-to-help-businesses-maximize-their-di/578473/
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Now is the time to start your digital marketing

Digital Marketing
 Here's a great article on starting your digital marketing. 1 Is Now a Good Time to Start Digital Marketing? | National Association of Plan Advisors If you’ve been waiting for a sign, this is it. Let’s trade social distancing for social media. Flatten the curve of employee education meetings to on-demand financial training. Use professional in...
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Anthony Greer - Content Writer

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Anthony is a great resource for anyone wanting to create content for Websites or Social Media, and he also did a glowing article about Axis, much appreciated! Axis Studios Offers Inbound Marketing Help During Quarantine Bill Isenberger of Axis Studios can help improve your site’s inbound marketing efforts through CRM integration and SEO tune-ups ri...
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YOU & THE LAW: WEBSITE ACCESSIBILITY 101

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More back story on legal reasons why getting WCAG compliant is a good idea.   You & the Law: Website Accessibility 101 - Tire Review Magazine If you’re not sure if your website is accessible to disabled persons, then now is the time to figure that out. https://www.tirereview.com/you-the-law-website-accessibility/
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What is Web Accessibility, a great guide from Monsido

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Here's a great guide to help understand what Web Accessibility is from Monsido. Monsido is a service that scans your website for "Web Governance" Quality Assurance (Spelling), Web Accessibility (WCAG Compliance), SEO a really great    What Is Web Accessibility? Looking to make your site more accessible? Here is a quick guide on how t...
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It's Content and It's Links – Are We Making SEO Too Complicated?

link-building
 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. 1 It's Content and It's Links – Are We Making SEO Too Complicated? - Moz Are we overcomplicating SEO? Andrew Dennis argues that we should focus our efforts on the two things it all boils down to: content and links. https://mo...
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2020 Local SEO Success: How to Feed, Fight, and Flip Google

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 Google comprises both risk and tremendous opportunity for local businesses and their marketers. Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars. 2020 Local SEO Success: How to Feed, Fight, and Flip Google - Moz Feed Go...
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Mining Reddit for Content Ideas in 5 Steps

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For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine —    Mining Reddit for Content Ideas in 5 Steps - Whiteboard Friday - Moz For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum wi...
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SEO Trends for 2020

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This article will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond.    Pay Attention to These SEO Trends in 2020 and Beyond - Moz We've already seen a sea change in how we think and execute on SEO in the past few years, but the future...
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Lack of Clear Guidance Fuels Web Accessibility Lawsuits

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Web accessibility is increasingly becoming the subject of scrutiny under the Americans with Disabilities Act as businesses, nonprofits and municipalities are being dragged into litigation because their websites may not conform with federal accessibility regulations   Lack of Clear Guidance Fuels Web Accessibility Lawsuits | Barley Snyder - JDS...
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Another important court case related to WCAG Compliance

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California aligns with 9th circuit appeals court on using WCAG 2.0 as the standard for ADA website compliance.    ADA Website Accessibility Standards California Appeal September 3, 2019, the Second Appellate District of the California Court of Appeal decided Thurston v. Midvale Corporation Case No. B291631. Thurston clarifies that co...
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Restaurants - Lawsuit Targets

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 Here's a great article about how restaurants are being targeted for lawsuits related to ADA (WCAG) compliance due to the public access nature of their business. ADA Title III Compliance for Restaurant Websites and Apps | Modern Restaurant Management | The Business of Eating & Restaurant Management News ADA compliance and restaurant websit...
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Web Content Accessibility Guidelines (WCAG) Overview

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 Where to start with WCAG, here's the best place WC3's overview of WCAG, if it looks daunting its because it is on the surface. Where to start with WCAG, here's the... - Axis Studios, Inc. | Facebook Where to start with WCAG, here's the best place WC3's overview of WCAG, if it looks daunting its because it is on the surface.... https://www.fac...
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How to Write Content for Answers Using the Inverted Pyramid - Blogging 101

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 MOZ has some of the best content, here's a great one on using an Inverted Pyramid, techniques for blogging eg. help with SEO. How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday - Moz If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *...
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6 Ways to Get More Organic Traffic, Without Ranking Your Website - Moz

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How to stay competitive through Organic Traffic.  6 Ways to Get More Organic Traffic, Without Ranking Your Website - Moz It's not always possible for your site to be competitive in the SERPs on its own. Luckily, Ryan Stewart is here to share six ways to grow organic traffic outside of hitting those top-ranking positions yourself. https://moz.c...
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